Based in Atlanta, Crystal is an advertising & marketing fanatic, lover of literature and writer of various works, from short stories to mobile applications.
Photos by MORGAN K. HOOD
Since launching a career in advertising & media in 2010, Crystal has taken on a menagerie of roles that have afforded her experience in nearly every facet of communications, including new and traditional media, marketing, public relations, creative development and more. Her skills include copywriting and design, media strategy, customer success and, most recently, software engineering and product management.
With more than eight years of experience in the media and advertising industry, Crystal ventured into the tech space in 2016 with no computer science experience. As the co-founder of a startup, she and her business partners found themselves in a challenging situation: they had no technical founder nor expertise. Crystal decided to apply to The Iron Yard in Atlanta in order to gain the technical skills the team needed. Within three months of earning her mobile engineering certificate from the program, she developed the beta iOS version of HausCall, the on-demand grooming app for which she and her business partners had been building the groundwork all along.
Crystal currently serves as HausCall’s CTO, while doing product management work for her own consulting company, CJA Enterprises LLC.
Skills & Expertise
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